Johnnie Walker @USA

POAP as a multi-phase collection journey for immersive engagement


Client: Johnnie Walker & VaynerX

Where & When: New Orleans, US - July 2023

POAP: #144035 to # 144043

Johnnie Walker teamed up with POAP Studio to transform the House of Walker event into a touchstone brand experiential moment with exclusive digital treasures and post-event rewards!

This dynamic POAP collection journey unfolded in two exciting phases, engaging a large community. First, participants visited different booths and collected up to six exclusive POAP digital collectibles. Those who collected them all had the chance to taste a secret rare liquid pour of Johnnie Walker as a special gift!

Enthusiasts who completed the entire journey on the streets of the historic French Quarter were rewarded with merchandise during the evening after the event, leveraging the whole experience.

No items found.
Client Quotes

Let’s build something together

If you have a digital project in mind, we would be happy to have a chat about how we can help make that happen.

Let's talk Schedule a strategic session with focused on your business and its digital opportunities.

Lucas Verra