Client: H&M Laboratory
Where & When: Internal Activation - December 2022
POAP: #87814 to #87839
H&M Lab embarked on a captivating blockchain and web3 journey with POAP Studio. Through an Advent calendar experience, their internal community received unique digital POAP collectibles inspired by paper dress designs each day. These collectibles provided voting rights to determine the Lab's charitable donation. This interactive and playful initiative introduced the community to web3 technologies in an engaging and accessible way, leveraging the power of POAP to seamlessly merge technology, creativity, and social impact.
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