Client: Warner Music Group
Where & when: Accor Arena, Paris - May 2023
During 3 days, more than 2500 Aya Nakamura fans had the chance to get a digital collectible that gave them the possibility to participate in a raffle to win exclusive merch. These fans were the first lucky ones to get a digital collectible from the artist. The will give them the possibility in the future to get benefits. They can keep collecting this precious moments whenever they will engage with the artist in different ways.
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