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Overview
2023
Client: Adidas
Where & When: New York, US - April 2023
POAP: #117352 to # 117361
During the launch of the new Adidas ALTS EGO campaign, POAP Studio added a playful and original touch making the event a memorable experience for visitors. Participants visited various stations set up at the venue where they scanned POAP digital collectibles representing the 8 different Adidas Alter Egos. Enthusiasts who collected all the ALTS POAPs, unlocked a final prize, as a reward for their enthusiasm and engagement!
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