Adidas @NYC 2023

A POAP collection as a tool for gamifying a campaign launch


Client: Adidas

Where & When: New York, US - April 2023

POAP: #117352 to # 117361

During the launch of the new Adidas ALTS EGO campaign, POAP Studio added a playful and original touch making the event a memorable experience for visitors. Participants visited various stations set up at the venue where they scanned POAP digital collectibles representing the 8 different Adidas Alter Egos. Enthusiasts who collected all the ALTS POAPs, unlocked a final prize, as a reward for their enthusiasm and engagement!

No items found.
Client Quotes

Let’s build something together

If you have a digital project in mind, we would be happy to have a chat about how we can help make that happen.

Let's talk Schedule a strategic session with focused on your business and its digital opportunities.

Lucas Verra